Scoop.it!

NOVEMBER 29, 2022

It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. The easiest way to learn what motivates your clients’ buying behavior is by creating a customer journey map.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. 5 Types of Video Content Perfect for Each Stage of the Customer Journey. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. Create a video marketing strategy, says @NobleDigitalOne. Production.

Video Marketing 109

Video Marketing Marketing Strategy Key Performance Indicator Transform 109

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Consider creating a customer journey map and using it to help you guide yourself through each step of your customer’s buying process as they progress through your marketing funnel.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Content Marketing Institute

OCTOBER 8, 2018

5 Ways to Translate Your Content Marketing Goals into Key Performance Indicators (KPIs). The old model of video marketing doesn’t do much to support regular metric tracking, a key to long-term success. The model often forgoes the proactive inclusion of key performance indicators and regularly scheduled analyses.

Video Marketing 109

Video Marketing Key Performance Indicator Whitepaper Marketing 109

Rock Content

AUGUST 25, 2020

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more.

Transform 73

Transform User-Generated Whitepaper Law 73

Hubspot Marketing

NOVEMBER 30, 2022

According to LinkedIn, 87% of sales and marketing leaders say collaboration between sales and marketing enables critical business growth, but misalignment between both teams can damage financial performance. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The reality is, content marketing has fostered the customer-centric reality we’re now operating in. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145