Customer Journey Key Performance Indicator Marketing Automation Platform New Technology 
Martech
FEBRUARY 19, 2024
Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.
Marketing Insider Group
JULY 1, 2020
Content Marketing Teaches Us Lessons On Who We Are Marketing To. Another reason content marketing is so important is, it is the secret to understanding our customers. What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more?
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