Customer Journey Key Performance Indicator Marketing Automation Platform Target Market 
Sprout Social
JULY 14, 2023
If sales are disqualifying a large percentage of marketing qualified leads (MQLs) then misalignment is likely to be an issue. Conversely, if marketing collateral is not being used by sales or target market engagement rates are low, this also indicates a problem. This is why alignment seems challenging.
Marketing Insider Group
JULY 1, 2020
Content Marketing Teaches Us Lessons On Who We Are Marketing To. Another reason content marketing is so important is, it is the secret to understanding our customers. Personalized email offers, content sequencing, product suggestions, landing pages, and other types of personalized content are what customers expect today.
Expert insights. Personalized for you.
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