Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant
Adobe Experience Cloud Blog
JUNE 5, 2019
Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).
Let's personalize your content