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Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Adobe Experience Cloud Blog

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

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8 Ways To Optimize Your Growth Marketing Strategy  

Orbit Media Studios

Re-focus your marketing efforts on that ideal audience. Define Your Key Performance Indicators (KPIs). An optimized growth marketing strategy knows what it plans to accomplish. This comes in the form of key performance indicators (KPI). Try New Innovative Strategies.

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How to use AI analytics for targeted business decisions

Sprout Social

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Accuracy Results from AI data analysis are more accurate than manual data analysis methods.

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Why Digital Marketing KPIs Keep Your Demand Generation Campaign Relevant

Adobe Experience Cloud Blog

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. Challenges exist, but there is no doubt that content personalization is one of the leading factors of the new market reality.

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How Shake Shack measures experience and activates customer insights

Martech

The brand measures experience through QR codes and personalized, digital survey links that customers can click on in order to share feedback. Shake Shack can use this feedback to monitor and measure key performance indicators. However, they are focused on one key metric above others, Likelihood to Recommend (LTR).