Remove Customer Journey Remove Management Remove Marketing Automation Platform Remove Succession Management
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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Lead management. Tasks can also be managed from within CRM systems. Click here to download! Collaboration.

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Get your front row seat for the race to be the B2B revenue platform of record

Martech

Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Primary user = marketing with sales access. Customer Relationship Management (CRM) platforms.

CRM 110
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What is digital transformation?

Martech

Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. many of the digital-first businesses that thrived during the pandemic offered seamless customer journeys despite the many fragmented channels that their customers use.

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