Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Some of its biggest customers include CenturyLink, Charles Schwab, GE Panasonic, RingCentral and Roche.

Marketing Automation Platform 117

Marketing Automation Platform CRM Direct Mail Price 117

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.

CRM 108

CRM User-Generated Marketing Automation Platform Customer Journey 108

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. many of the digital-first businesses that thrived during the pandemic offered seamless customer journeys despite the many fragmented channels that their customers use.

Transform 103

Transform Customer Journey Finance User-Generated 103