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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

In fact, data-driven organisations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable Businesses who employ data-driven marketing can track the entire customer journey in real time without the consumer even noticing.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

. • Measure, analyze, and report on campaign performance and provide strategic direction based on analysis. Closely partner with other marketing team members and the sales organization.”. Sometimes, this will be across the full marketing spectrum. Their focus is on a marketing strategy that supports overall sales efforts.