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What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing? Let’s dive in.

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However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. The synergy of these types of digital marketing components is a powerful force.

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With Acquia Campaign Studio, organizations can onboard any channel and orchestrate seamless, one-to-one customer experiences everywhere. This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage.

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