Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’
Econsultancy
MAY 11, 2022
“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. Weir recommended mapping out potential use cases along the consumer journey from awareness through to consideration, purchase, service, and loyalty expansion.
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