Marketing Insider Group

OCTOBER 5, 2010

I started in sales, then moved into product management with P&L responsibility. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Then ran marketing for 2 firms.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

NOVEMBER 30, 2010

And after 13 quarters, the growth curve of the amazing triumvirate of the iPod, iPhone and iPad is still nearly vertical and continues to far outpace any new product introduction ever. Commerce: Mary talks about how the rate of product improvement is unprecedented. Mobile: 3G users have grown 37% year over year.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Marketing Marketers 77

Marketing Insider Group

NOVEMBER 9, 2010

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Overall great article.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

SEPTEMBER 15, 2010

It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. In social media content is not necessarily about creating white papers or videos. The reason is context.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

SEPTEMBER 9, 2010

It’s about how customers relate to one another in the context of brands and how those brands, companies, products and people relate to customers … It’s an experiential, holistic concept that we have deconstructed and reconstructed to map to brand value.&# They want a product that exemplifies a need.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

OCTOBER 28, 2010

Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Or to create a plan with only your team’s objectives in mind.

Marketing Plan 75

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. Trend #5: Business professionals expect authenticity in company social media participation.

Whitepaper 77

Whitepaper Telemarketing Customer loyalty Inbound Marketing 77

Marketing Insider Group

MAY 3, 2010

We think our product is way too cool, our sales force is way too sharp, or our brochures so compelling that what prospect wouldn’t just lay down for us. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Inbound Marketing 72

Inbound Marketing Customer loyalty Telemarketing Marketing 72

Marketing Insider Group

MAY 3, 2010

We think our product is way too cool, our sales force is way too sharp, or our brochures so compelling that what prospect wouldn’t just lay down for us. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Inbound Marketing 67

Inbound Marketing Customer loyalty Telemarketing Marketing 67

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Telemarketing 78

Telemarketing Marketing Mix Customer loyalty User-Generated 78

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Telemarketing 77

Telemarketing Marketing Mix Customer loyalty User-Generated 77

Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In my past life I started a customer advisory board with our top customers. Rose Dec 1 2010 Lots of good points here, Michael.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

AUGUST 24, 2010

These chats can also allow a brand/product to create significant social capital. Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly.

Telemarketing 69

Telemarketing Marketing Mix B2C Inbound Marketing 69

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Marketing 71

Marketing Insider Group

MAY 12, 2010

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. If you need to create content – research the top trending keywords, article titles, and customer pain points. Ask your current customers. Why is this important?

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Marketing 62

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 72

Customer loyalty Customer Telemarketing Inbound Marketing 72

Marketing Insider Group

MAY 17, 2010

In their book The Service Profit Chain – How Leading Companies Link Profit and Growth To Loyalty, Satisfaction and Value they have proved that there is a direct financial link between superior service experiences, customer loyalty, and financial performance (profit and growth). So what is a leader to do?

Customer loyalty 65

Customer loyalty Customer Telemarketing Inbound Marketing 65

Sprout Social

JUNE 21, 2022

It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). Here are some examples of direct marketing tactics: Telemarketing. Common goals include gaining new leads, increasing sales and strengthening customer loyalty. Email marketing.

Direct Marketing 107

Direct Marketing Transform Direct Mail Telemarketing 107

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Whitepaper 75

Marketing Insider Group

NOVEMBER 18, 2010

Marketing Leads: Quality Vs. Quantity The #1 Way to Improve Customer Loyalty and Satisfaction About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Maybe this will change with future iterations of the product but I remain to be convinced.

Inbound Marketing 79

Inbound Marketing Customer loyalty Telemarketing Marketing 79

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. As always, comments and topic suggestions are welcome. Share your thoughts, post a comment.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. As always, comments and topic suggestions are welcome. Share your thoughts, post a comment.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70

Marketing Insider Group

JULY 29, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Spot on Michael Some businesses try to be too much about their products or services, and sometimes that’s all you hear.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

InTouch Marketing

JANUARY 31, 2024

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness.

Affiliate Marketing 80

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 80

Adobe Experience Cloud Blog

AUGUST 12, 2009

Our next interview in the B2B Marketing thought leader interview series (a series covering the entire revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty) seeks to find these answers with 35+ year sales veteran Marvin Miletsky, co-author of.

Thought Leadership 64

Thought Leadership Telemarketing Price Customer loyalty 64

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Energy 65

Energy Telemarketing Customer loyalty Shipping 65

Marketing Insider Group

JULY 8, 2010

According to Reinier Evers, founder of trendwatching.com: &# While our current briefing on INNOVATION INSANITY is all about new consumer brands and products, it’s equally important to B2B professionals; after all, this is about creative thinking, and an obsession with fulfilling existing needs in new ways. How about your clients’ needs?”

Energy 56

Energy Telemarketing Customer loyalty Shipping 56

Marketing Insider Group

SEPTEMBER 30, 2010

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?”

Marketing 77

Marketing Marketers Manufacturing Customer loyalty 77

Marketing Insider Group

JUNE 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well).

PR 76

PR Marketing Mix Inbound Marketing Telemarketing 76