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Customer Marketing

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In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

OCTOBER 25, 2018

With chatbots, automated (but customized) email drips, and robust CRM tools that house conversations and files, the potential is unlimited. Even telemarketers practice a basic form of personalized marketing. The End of the “Not Enough Information” Problem. But why isn’t this good enough?

Telemarketing

Telemarketing CRM Thought Leadership Marketing

The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. Where did I fall short? We have to provide value.

Content Marketing

Content Marketing Telemarketing Thought Leadership Marketing

Marketing Pro Pulse

In the Relationship Era, No One Should Be Marketing to Strangers

The 2013 Marketing Predictions Post: Content Marketing And Social Business

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