Adobe Experience Cloud Blog

OCTOBER 16, 2020

If you are a customer or partner interested in taking your Marketo Engage expertise and thought leadership to the next level, I encourage you to apply for the 2021 program. . Champion Spotlight in the Marketing Nation Community . Access to Marketo Engage product beta testing and early adopter programs .

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Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Marketing Nation Community gives you an opportunity to connect with other Marketo users, open support tickets, exchange ideas and best practices, as well as grow your brand and career. In addition to all these benefits, you can also contribute to Marketo’s product roadmap by providing feedback or submitting ideas.

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Thought Leadership Marketing Marketers Customer 145

Adobe Experience Cloud Blog

AUGUST 27, 2008

Third is an old lesson but an eternal one: meet the needs of customers. Marketing and PR practitioners have actually, in many ways, been slow to get this. If a trade journalist you've never heard of writes a positive review of a product, but a blogger or someone else you trust online says it's crap, who are you going to believe?

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Thought Leadership PR Marketing Marketers 48

Adobe Experience Cloud Blog

MARCH 30, 2018

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

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Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Enrico De Leon , Associate Director, Marketing Operations, AMRI Global. Erin Bickford , Director, Global Digital Marketing Strategy, Manulife. Kate Federhar , Sr.

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Transform Thought Leadership Global Marketing Digital Marketing 96

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.

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Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

MARCH 2, 2017

By helping your customers expand their knowledge in many directions, you will help them to better adopt your product and advance their careers. Education Should Be Customer-Focused. Listen to your customers to make sure your program reflects how they plan to leverage the tools they have. Education Drives Adoption.

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Education Customer Thought Leadership Product 129

Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.

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Adobe Experience Cloud Blog

MARCH 11, 2020

The more that consumers learn about how their data is gathered, used, sold, and compromised, the less they trust organizations to use it only to create better experiences or offer more relevant products. Earning and keeping customer trust has never been as important or as difficult. Be authentic and genuine with your customers.

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Customer Thought Leadership Product Place 173

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. SEO can help you exceed expectations in this phase by providing insight into the questions customers have post-sale.

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Adobe Experience Cloud Blog

JANUARY 26, 2017

As frustrating as a high churn rate can be, there are ways that you can you improve customer retention, all the while identifying post-sale opportunities. More than salvaging customers who might be on the brink of leaving, customer marketing maximizes the opportunities you already have.

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Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot.

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Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

What do you think is the biggest opportunity marketers have in terms of more effective lead generation ? Specifically, in regards to how the marketing and sales teams work together? Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot.

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Thought Leadership Customer Acquisition Customer loyalty Direct Marketing 48

Adobe Experience Cloud Blog

DECEMBER 27, 2016

For example, this digital ad from Bath and Beyond, a home goods retailer, spreads holiday ‘cheer’ across the web, raising awareness about both their brand and products with a consistent theme and message. Leverage the holidays for customer marketing by speaking to their needs around the season. Engagement.

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Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Understand Customer Success And “The Experience”.

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Customer Thought Leadership Customer loyalty Communications 133

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

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Adobe Experience Cloud Blog

FEBRUARY 13, 2019

It allows you to log customer interactions in a centralized location, improve cross-functional communication and collaboration, and avoid stepping on one another’s toes. If sales already sold an item to a customer, marketing knows it no longer needs to push that product to them. It’s like your classmate at the gym.

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Finance Thought Leadership Marketing Marketers 134

Marketing Insider Group

JANUARY 2, 2020

Such a transformation must shift your strategy into an agile, data-driven model that anticipates and adapts to market changes. The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers.

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Transform Whitepaper Thought Leadership Key Performance Indicator 83

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. We’ve now “inducted” 50 customers into the program and it has been an enormous success. Leads thought leadership conversations offline and online.

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Branding Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

DECEMBER 2, 2019

Meet Karan Hari, a senior product manager for GlobalLogic who has been promoted three times and quadrupled his income ever since becoming a Champion. Professionals that meaningfully contribute to the community and help out many marketers across the world. Let’s hear from our veteran Champions !

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Adobe Experience Cloud Blog

JULY 11, 2016

Customer base marketing can be broken down into these four pillars: Cross-sell is the concept of offering complementary products or services to those a customer bought initially. Upsell is defined as selling more of the same product or an upgrade. Target your best sources of growth.

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Customer Thought Leadership Food eBook 91

Adobe Experience Cloud Blog

FEBRUARY 23, 2016

Author: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. We’re talking about customers. Your customer begins an individual mission, pursuing a specific goal with your product.

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Customer Thought Leadership Customer Acquisition Product 91

Hubspot Marketing

AUGUST 11, 2022

This individual likely fits the demographics of your ideal client, also known as your buyer persona , but they are unaware of your product or in need of it. Consideration Stage: The stage where people are doing heavy research on whether or not your product or service is a good fit for them. Email Marketing. Whitepaper.

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Whitepaper eBook Education Price 144

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

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Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

JANUARY 26, 2015

In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. Marketing categories that have been the most visible include: Mobile Marketing. Sharing files and information impacts productivity and can simplify the life of marketers and customers.

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Adobe Experience Cloud Blog

AUGUST 2, 2016

Behaviors like viewing product information or visiting specific content might indicate that a customer is interested in doing more. In short, the right engagement marketing solution can help you cultivate your own advantage. Want to learn how else your enterprise can use digital marketing to get an advantage?

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eBook Customer Thought Leadership Transform 91

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

An acquisition strategy for recruiting affiliates that mirrors how you acquire new customers will make your program more productive, profitable, and performance-focused. The post Why You Should Treat Partner and Customer Acquisition the Same Way appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Customer Acquisition Affiliate Marketing Customer Thought Leadership 132

Adobe Experience Cloud Blog

JULY 12, 2017

How are they using your product or service? What do they wish they could do with your product or service? Many of the product managers at Marketo spend a certain portion of their week in the Marketing Nation Community looking at the questions and issues our customers raise and how they respond to their peers.

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Customer Thought Leadership Place Management 134

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Townsend explains that “Too much of the cause-related-marketing, sustainability or CSR (corporate social responsibility) activities of brands promote what the company is doing, rather than helping the consumer to make their own difference.” Empower your customers with the feeling that investing in your products or services makes them a hero.

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Customer Millennials Thought Leadership Promotion 93

Adobe Experience Cloud Blog

JUNE 19, 2017

Here are some questions you can ask at every stage of the funnel: Interest: Through which of the following online formats do you prefer to learn about products? Support: How can we improve our product? Retention: How likely are you to purchase our product again ? Conversion: How important is price? The post Less Than 1% Churn?

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Customer Thought Leadership Customer loyalty Price 132

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Understanding which industry an individual works in can determine the images you use, the products you highlight, and the type of case studies you offer. Create customized marketing content for a company you’re targeting, and then deliver that specific content to anyone visiting your site or mobile app via that company’s IP address.

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Thought Leadership Retail Price Education 134

Adobe Experience Cloud Blog

JULY 9, 2013

Take a look at a recent thought leader interview we conducted with Robert Scoble, author and startup liason officer for Rackspace, as an example. Whether you have budget to get a full production crew or have an iPhone camera, you can make a video with ease. Have a customer using your product in a cool way?

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Adobe Experience Cloud Blog

JUNE 17, 2013

What percentage of your customers have bought additional products / services / solutions? Apple, Amazon) and their products / services / solutions elicit strong emotional connections and consequential referrals, upsells /cross sells, and renewals, some companies may need a boost to further engage their customers.

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Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even telemarketers practice a basic form of personalized marketing. They have people’s area codes and possibly addresses—from which they can infer socioeconomic status and household income, giving them an idea of what products this family might be interested in, and so on. Why bother taking personalized marketing to the next level?

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Telemarketing CRM Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JULY 3, 2018

All such strategies engage customers throughout their buying journey. When talking about customer lifecycle marketing, we need to take into consideration the main stages that take a buyer from the first acquaintance with your product or service through purchase, loyalty, and retention. Support Experience.

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Customer Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

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Transform Branding Thought Leadership Price 109

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Townsend explains that “Too much of the cause-related-marketing, sustainability or CSR (corporate social responsibility) activities of brands promote what the company is doing, rather than helping the consumer to make their own difference.” Empower your customers with the feeling that investing in your products or services makes them a hero.

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Customer Millennials Thought Leadership Promotion 75