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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

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The B2B Cost per Lead Formula and Your Marketing Budget – the Surprising Relationship

Lusha

It’s hard to overstate the importance of tracking your ROI; in fact, marketing departments who compute their ROI are almost twice as likely to be awarded higher budgets for their campaigns. You’ll want to know if you’re overspending on customers and what the industry average is. B2B Marketing Channels.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. Sounds sneaky?