Customer, Online Buyers and Product Marketing

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

JANUARY 14, 2019

You can’t measure kindness for your customers, including the way you relate to them (listening, allowing them room to think, building a relationship – all soft skills). Ardath Albee, who has been a longtime pioneer in our industry, spoke about “ lifecycle marketing ” on the Marketo blog. The difference is clear.

Whitepaper

Whitepaper B2C Marketers Marketing

How To Overcome ECommerce Growing Pains

The CMO Survey

JANUARY 29, 2019

The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% First, physical retail has refused to die, as retailers evolved their customer experience. That the product/service is too complex to sell over the Internet (46% agreed).

eCommerce

eCommerce Transform CMO Retail

Marketing Pro Pulse

Dump the Sales Funnel in Favor of Lifecycle Marketing

How To Overcome ECommerce Growing Pains

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