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Why we care about mobile marketing: A guide for marketers

Martech

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 126
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Top 5 search marketing trends and 3 must-haves for 2023

Search Engine Land

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Online shoppers are likelier to buy from brands with a strong local presence and engagement with their consumers.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. Start in November to capture those early bird shoppers. This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. Take the fashion industry.