Search Engine Land

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 81

Transform Branding Telemarketing Direct Mail 81

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 84

Transform Branding Telemarketing Direct Mail 84

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 77

Telemarketing Transform Inbound Marketing Customer loyalty 77

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)?

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

It seems the world of “fire, fire, aim&# has been transformed by the operational types whose visions stretch only as far as the next month’s sales goal. Charles Byers Aug 14 2010 Michael: Finally, finally, finally someone has articulated that old fashioned idea of planning before acting.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Inbound Marketing 70

Inbound Marketing Telemarketing Transform Customer loyalty 70