Direct Mail Direct Marketing SEO Thought Leadership 
CXL
MAY 27, 2022
It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.
Adobe Experience Cloud Blog
JUNE 27, 2016
Similarly, with a broad-based marketing approach, marketers use different campaigns to generate leads, including a variety of inbound tactics such as paid advertising, SEO, and webinars, which are then filtered by scoring systems based on desirable attributes determined by audience personas.
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