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Morgan DiGiorgio on Podcasts From The Printerverse with Deb Corn

DirectMail2.0

FEBRUARY 26, 2024

our sole purpose here in this organization is to make direct mail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make direct mail the most effective form of marketing. There’s a lot of budget that’s being lost to digital marketing.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Use direct marketing to continue the conversation.

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