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7 Account-Based Marketing Examples and Lessons

CXL

LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. The first two touchpoints ( display advertising and a targeted marketing email) introduce the brand, looking to generate awareness before the SDR makes contact.

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What Types Of Marketing Are There?

InTouch Marketing

Traditional Marketing Traditional marketing encompasses the more conventional avenues of promotion that were prevalent before the digital age. These methods include print advertising, broadcast advertising and direct mail marketing. Relationship Marketing You may have also heard of the term “relationship marketing.”