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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

SMS (Text Messaging) and Direct Mail : This combination of digital and physical outreach balances immediacy with tangibility. SMS offers instant, personal communication, while direct mail provides a physical touchpoint that can stand out in a digitally crowded world. Why is direct response marketing effective?

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13 proven lead generation strategies and tactics that work

Unbounce

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. You can also run retargeting campaigns based on actions, like targeting everyone who added a product to their cart but didn’t check out in ecommerce.