Remove Direct Mail Remove Energy Remove Market Segmentation Remove Price
article thumbnail

Why It’s Time for SMBs to Implement ABM

Adobe Experience Cloud Blog

While we call the tactic account-based marketing , in reality, it’s a way of thinking that influences all areas of the revenue team. By driving marketing-generated or sales-generated revenue through targeted activities, you can greatly increase the number of closed deals and spend your time and energy more thoughtfully in the meantime.

article thumbnail

9 Account-based Marketing Case Studies

CXL

iRidium pulled off a successful five-day virtual marketing summit as an unknown platform by narrowing down their target customer. iRidium shaped the ICP for their virtual summit around system integrators, excluding another customer segment: end-users. How Invoca combined data and direct mail to get a 33X ROI.