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A Ninja Introduction to Marketing

Exposure Ninja

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. What is Marketing?

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What Is Marketing — And How to Get It Working for You

Exposure Ninja

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

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4 Tips for Assembling Your ABM Strategy

Rock Content

At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. This research process should be a joint initiative between your marketing and sales departments. Need help getting started on market research?