Martech

FEBRUARY 20, 2023

Dig deeper: How CTV can deliver market research for B2B marketers CTV brings unique advertising opportunities The shift we’re seeing in viewing habits has seismic implications for the advertising industry. Interactive ads, for example, allow viewers to engage with the content and learn more about a product or service.

Advertising 83

Advertising Advertisers Market Research Branding 83

Neil Patel

NOVEMBER 26, 2020

A common yet persistent issue is deadstock products. As more products enter the warehouse, the cost of storing unsold items can drain the valuable financial resources of your business. What’s more, seasonal trends and products make it difficult to eliminate deadstock products completely. How to solve this problem?

Product 134

Product Retail Manufacturing Fashion 134

Rock Content

JANUARY 28, 2019

At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target. This research process should be a joint initiative between your marketing and sales departments. Need help getting started on market research?

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. What about the buyer? Create Content that Addresses Your Customer Journey.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Hubspot Marketing

AUGUST 21, 2023

Image Source Tips for Writing Your Executive Summary Clearly define a problem, and explain how your product solves that problem, and show why the market needs your business. Be sure to highlight your value proposition, market opportunity, and growth potential. Keep it concise and support ideas with data.

Price 98

Price Finance Marketing Strategy Product 98

Martech

JUNE 30, 2023

That marketing organization can mine for and apply insights to influence the business’s strategic direction, craft unique thought leadership content, strengthen brand and content messaging and enhance product or service innovation. Offer a menu of services including a DIY or self-serve option and consultant services.

Thought Leadership 103

Thought Leadership Analytics Market Research User-Generated 103

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. What about the buyer? Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Kevin Indig

FEBRUARY 27, 2023

Marketing OS companies need to make decisions based on qualitative models fed by market research, post-sign-up surveys and interviews. Customers will evaluate a $100,000/year product much more than a $1,000/year product, so your website gets a lot of seemingly non-converting traffic, but it just takes longer.

SEO 65

SEO User-Generated eCommerce Influencer Marketing 65

Neil Patel

OCTOBER 21, 2020

More leads: Once you’ve identified the list of marketing automation tools and workflows you need to generate high-quality leads, you can use those same automation tools to scale your lead generation campaigns. a 7 percent increase in productivity, shorter sales cycles, less double entry, improved utilization rates, etc.).

Customer Acquisition 124

Customer Acquisition Marketing Marketers Retail 124

Digital Marketer

MAY 29, 2023

They excel at handling customer inquiries, offering product recommendations, and facilitating purchase decisions. AI-powered tools automate email marketing, social media scheduling, content generation, and data analysis. This streamlined automation boosts efficiency, productivity, and eliminates manual effort.

Transform 81

Transform Marketing Marketers User-Generated 81

SmartBrief - Marketing

AUGUST 11, 2023

To engineer brand love requires using data science, performance marketing and audience segmentation matched with unignorable creativity to methodically plan, target and orchestrate customer connection. Indeed, scouring reviews people provide online can be one of the best forms of market research available to your brand.

Branding 52

Branding Transform Energy Advertising 52

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. What about the buyer? Create Content that Addresses Your Customer Journey.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Hubspot Marketing

JUNE 6, 2023

It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. What's particularly cool about this experience is that none of the participants actually interact with a Lean Cuisine product. Then, build an experience around it.

User-Generated 143

User-Generated Marketing Marketers Branding 143