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Do You Know The Most Important Number In Marketing

Marketing Insider Group

In the New Marketing Accountability , I emphasized the need for all marketers to be accountable for results. I challenged marketers to measure their ability to: Drive revenue. Look at Net Present Value (NPV) to determine which marketing activities will produce the most value. How long does it take?

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What Are the Fundamentals of Marketing? (And How to Use Them)

Exposure Ninja

Social Media Marketin g — marketing that uses social media platforms. Outbound Marketingmarketing where you start the “conversation” with consumers, via tv ads, direct mail, social media ads and more. Inbound Marketing — where consumers find your business via a search.

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