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CMO Spotlight | Amy Comeau - Emory Healthcare

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59
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Grow your brand without advertising

Kevin Indig

Atlassian = THE tool for team collaboration 👉Example 3: G2’s messaging is about being THE place for software. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Savvy marketers go after channels where they have a competitive advantage.

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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

There are radical changes happening in technology right now that are reshaping how people consume media and how brands do marketing. Research shows that high-performing marketers emphasize people over data, technology and even strategy. Outbound Marketing.