Direct Mail Performance Marketing Product Thought Leadership 
Kevin Indig
AUGUST 7, 2023
We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. Savvy marketers go after channels where they have a competitive advantage.
Adobe Experience Cloud Blog
JANUARY 7, 2020
Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing.
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