Set Up

OCTOBER 12, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , virtually sat down with Genefa Murphy , the CMO at Udemy, to discuss the importance of seeking inspiration outside of marketing, Disney’s powerful branding, and more.

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CMO Thought Leadership Performance Marketing Product 59

Set Up

JULY 13, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” Q4 | What did you learn from an unsuccessful campaign?

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CMO Thought Leadership Energy Retail 52

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. Savvy marketers go after channels where they have a competitive advantage.

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Advertising Advertisers Branding Direct Mail 94

Set Up

SEPTEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. McDaniel worked on Rodan + Fields’ new innovation campaign building out product launches. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share?

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CMO Thought Leadership Performance Marketing Management 59

Set Up

JUNE 1, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She appreciated the novelties and the opportunities it gave consumers to try multiple products. Q3 | Tell us about an impactful campaign. What I love about them is their fearlessness.

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CMO Thought Leadership Performance Marketing Branding 52

Martech

JANUARY 31, 2022

He added, “What we did was go all-in on two things — thought leadership content and reach.”. Brands need to provide a consistent stream of thought leadership content. Research conducted by Headstream (now merged with Five by Five) found that people who love a brand story are 55% are more likely to buy the product.

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Branding Thought Leadership Communications Product 98

Sprout Social

OCTOBER 18, 2023

Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. The result?

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Health Manufacturing Thought Leadership Product 118

Set Up

JULY 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with David Partain , the SVP & Global CMO of FlexShares Exchange Traded Funds to discuss big career wins and losses, lessons learned, and more.

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CMO Thought Leadership Performance Marketing Branding 52

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ There are only two things you can control: your attitude and your productivity. ” WATCH + READ THE RECAP BELOW (scroll to the end for the full interview). Q2 | What is your superpower? “

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CMO Thought Leadership Education Analytics 59

Marketing Insider Group

SEPTEMBER 9, 2020

Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Leads are businesses with an interest in your services or products, which have the potential to be paying clients. Do not rely solely on cold calling or marketing email blasts.

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Thought Leadership Customer Acquisition Key Performance Indicator Price 103

Set Up

MARCH 23, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. We are here to provide a product to our customers, and, no matter what, we should put them first. ” ” Q1 | Is there any advice you would like to share? “Are Why are you where you are?”

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CMO Thought Leadership Energy Performance Marketing 52

Duct Tape Marketing

APRIL 2, 2020

He is the Principal of Marketing Insights at Salesforce , and a futurist, speaker, and author. In his work with Salesforce, he helps to guide their marketing efforts, research, and product development. His latest book is The Context Marketing Revolution , where he asserts that we have entered the post-attention era in marketing.

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Thought Leadership Marketing Marketers Performance Marketing 72

Set Up

NOVEMBER 29, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. How do we create those connections with them to motivate an action (donation, attending an event, purchasing a product, sharing something on social media, etc.)? WATCH THE FULL INTERVIEW TO THE RIGHT. First Name.

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CMO Thought Leadership Customer Journey Performance Marketing 59

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Jackson started her career working in cause marketing on the account side for agencies working in product development. Watch + Read the Recap Below. Q1 | Tell us about your career path. First Name.

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CMO Transform Thought Leadership Entertainment 59

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *. Measure long-term performance.

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Transform CRM Marketing Automation Platform CMO 174

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

Only then can you truly wow your audience and maximize campaign performance. Marketing automation systems enable you to take personalization from basic to brilliant. If sales already sold an item to a customer, marketing knows it no longer needs to push that product to them. Data makes personalization possible.

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Finance Thought Leadership Marketing Marketers 134

Set Up

JANUARY 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Catherine LaCour , the CMO of Blackbaud, to share her passion for marketing for social good companies and how she leads by example by staying true to her values. “

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CMO Thought Leadership Analytics Communications 59

Set Up

FEBRUARY 17, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. How do you impact lives not just in the services or the products that your company produces and offers, but what do we do for society and for people? I'm hoping that I'm that mentor.” Never miss a CMO Spotlight!

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CMO Health Thought Leadership Education 52

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing.

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Direct Mail Inbound Marketing Thought Leadership Marketing 96

Neil Patel

SEPTEMBER 1, 2020

When you sign up for FATJOE’s SEO link building services, you get premium access to every tool you need: A dashboard to manage and track your orders, and their Blogger Outreach product to find and reach relevant websites to build links from. Thought Leadership. About 97% of customers who use FATJOE rates them a 4.5/5,

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SEO eCommerce Thought Leadership User-Generated 137

Adobe Experience Cloud Blog

MAY 22, 2018

We’ve all experienced this as consumers, opting into a product we have a genuine interest in, then bombarded by irrelevant or unhelpful promotions until we opt-out. Marketing Is at a Crossroads. High-performing marketing teams have moved beyond compliance (legal-first) to truly adopt a marketing-first mindset.

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Transform Law Thought Leadership Communications 134

Adobe Experience Cloud Blog

MARCH 5, 2018

Most companies can identify a central journey for standard products and product lines to start. Let’s take a look at a standard buyer journey and review some basic marketing scenarios to uncover how buyer journey velocity can help identify where we see optimal marketing results.

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Marketing Mix Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

MAY 29, 2014

Hence, the importance of multi-touch revenue attribution , which tracks and examines the value of every marketing interaction with a lead in terms of driving opportunities, pipeline, and revenue–basically, how all of your marketing programs work together. Content Performance. Marketing Automation'

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Marketing Automation Platform CRM Thought Leadership Marketing 132

Adobe Experience Cloud Blog

APRIL 7, 2020

If so, when was the last time y ou spoke with marketing about attribution? If not recently, y ou know marketing is asking you about win rates and sales cycles – so why not ask about the #1 measure of marketing performance ? . What metric is it tied to? .

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Thought Leadership Marketing Marketers Communications 167

Martech

JUNE 30, 2023

That marketing organization can mine for and apply insights to influence the business’s strategic direction, craft unique thought leadership content, strengthen brand and content messaging and enhance product or service innovation.

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Thought Leadership Analytics Market Research User-Generated 112

Hubspot Marketing

DECEMBER 13, 2023

It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services. With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business.

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Inbound Marketing PR Manufacturing Marketing 76

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. At the end of our content, we always offer suggestions regarding products or services readers can buy, closely related to the article’s topic.

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Marketing Marketers CRM Law 108

Search Engine Land

NOVEMBER 17, 2022

Social media marketing is the use of popular social media platforms to connect with your target audience and market your brand’s products and services. Nothing in marketing is new. For instance, “content marketing” might currently be en vogue.

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Social Media Marketing User-Generated Marketing Marketers 125

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Over the last 13 years, he's worked with companies like Target, Jeter and Shopify to implement performance marketing campaigns. Productizing that and then scaling it out.

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CMO Law Non-Profit Promotion 65