Remove Direct Marketing Remove Law Remove Millennials
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B2B brands in the UK using TikTok

Sprout Social

These are some of the biggest reasons why you should be using TikTok as a B2B marketer today. In the US in 2025 , millennials are using TikTok just as much as Gen Z, and the app’s Gen X userbase is also growing. Attwells is a local law firm that provides services for companies and individuals in Essex, Suffolk and London.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Understanding Email Marketing Email marketing serves as a direct marketing channel. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Under the CAN-SPAM Act, marketers must provide a clear opt-out mechanism in their emails.

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An Alternative Approach to Developing Content Marketing Personas

Content Marketing Institute

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.