Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. The New 80/20 Rule. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Exposure Ninja

OCTOBER 16, 2023

If your goal is thought leadership in your industry, attend events where the attendants are your peers and competitors. Once set up, email marketing can run in the background, 24/7. There are two main methods of marketing: outbound marketing and inbound marketing.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

At the same time, personalization and retargeting have become increasingly popular (although separate) strategies for both outbound and inbound marketing, and now marketers can apply those strategies to digital advertising. Download our ebook: Optimize Your B2B Advertising with Personalized Retargeting. .

Outbound Marketing 134

Outbound Marketing Thought Leadership Inbound Marketing eBook 134

Customers.ai

JANUARY 26, 2024

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. What are the top B2B marketing tools available today? Get 500 contacts for free !

CRM 111

CRM User-Generated Analytics Marketing 111