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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Market segmentation. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

The act of identifying these shared similarities among various groups is referred to as market segmentation. Two additional tips for creating a strategy that aligns with your business objectives include: Establish key performance indicators (KPIs). Monitor these KPIs and adjust your strategy when warranted.