Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99

Rock Content

NOVEMBER 5, 2023

It’s also important to determine how you’ll assess your progress along the way, so be sure to set your key performance indicators right out of the gate, as well. Examples include blog posts, ebooks, SEO content, and video marketing content. Work with your team to set both long-term and short-term goals.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Litmus

MAY 28, 2021

It’s easy with the micro-efficiencies shared in our ebook, Going Agile: The New Email Workflow. While key performance indicators (KPIs) are important, you shouldn’t forget about branding. Give your email workflow an agile boost. Help your email team achieve greater speed to market. Get your guide ?.

Key Performance Indicator 60

Key Performance Indicator Transform CMO eBook 60

Rock Content

SEPTEMBER 20, 2023

Examples of content types to consider using include: Blog posts Videos Social media postings Interactive content eBooks Webinars Demos Free trials 6. Outline Marketing Objectives and Track KPIs Establish key performance indicators (KPIs). Use storytelling techniques to connect with your target audience.

Marketing Strategy 78

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 78

Rock Content

MAY 29, 2020

A Key Performance Indicator, or KPI, is any measurable number that is analyzed through a set period and a fixed methodology. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. What are KPIs?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Rock Content

SEPTEMBER 20, 2023

Two additional tips for creating a strategy that aligns with your business objectives include: Establish key performance indicators (KPIs). These options range from traditional blogs to engaging videos, informative eBooks, and more. Also, position it so that this new approach to solving that problem provides hope.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Marketing Insider Group

DECEMBER 20, 2021

They use qualitative KPIs (key performance indicators) to help you understand how your content is performing. Webpages, blog articles, newsletters, videos , downloadable content (like ebooks or PDFs) — it all belongs in your content audit spreadsheet. And why is it important to incorporate them into your strategy?

Key Performance Indicator 136

Key Performance Indicator User-Generated Analytics SEO 136

Hubspot Marketing

MAY 30, 2022

KPI stands for " key performance indicator.” Using this template, you can assign specific employees to each KPI, define the frequency at which you'll monitor each KPI's performance, and assign each KPI a color that reflects the quality of that KPI's performance.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

JANUARY 8, 2021

YouTube Audit Phase 1: Analyze Your KPI Performance. You need to understand how your channel is performing right now. This is where KPIs, or key performance indicators, come in. Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? Let’s get started.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Adobe Experience Cloud Blog

JANUARY 17, 2017

The Content Strategist suggests an inverted approach to identifying engagement objectives: Ultimately, it helps to work backwards from business goals to determine content objectives, before listing KPIs [Key Performance Indicators], to measure whether those objectives are being met.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

APRIL 14, 2016

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. Don’t let these marketing automation fails happen to you.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals.

Whitepaper 101

Whitepaper Key Performance Indicator Direct Mail eBook 101

Hubspot Marketing

MAY 8, 2023

Once you've identified topics your target audience is interested in, create high-quality content such as blog posts, videos, infographics, or ebooks based on the responses. Without tracking the performance of their campaigns, it is impossible to know if they are effectively targeted towards their audience.

Market Research 128

Market Research Gen Z Key Performance Indicator Millennials 128

Rock Content

FEBRUARY 12, 2024

Consider new distribution channels and methods Once you’ve figured out what’s already working for you and taken steps to improve performance, start looking for new channels to try. For example, let’s say you’ve just launched a new ebook or course. Paid advertising can help you supercharge your launch with quick results out of the gate.

Key Performance Indicator 84

Key Performance Indicator eBook Market Research Shoppers 84

Marketing Insider Group

MAY 11, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Martech

APRIL 16, 2024

Email sign-ups: Is there an uptick in newsletter subscriptions or downloads of your ebooks, indicating growing interest? Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise. Content engagement: Do your guides and comparison content keep potential customers engaged?

Customer Journey 123

Customer Journey Customer Energy Transform 123

Rock Content

APRIL 8, 2024

Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Expand long-form content into ebooks “It’s only quality content that will succeed in drawing users in and keeping them listening or on the page.

Transform 82

Transform eBook Key Performance Indicator User-Generated 82

Hootsuite

MAY 9, 2023

Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Email drip campaigns can be an incredibly effective form of advertising. A 2020 Statista survey found that for every U.S.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic).

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Marketing Insider Group

JUNE 22, 2021

Set your SMART (specific, measurable, attainable, relevant, and timely) goals and KPIs (key performance indicators). For example, you could share a podcast on Spotify and Apple Podcasts. You’d probably share videos on Vimeo and YouTube. Interviews. Case studies and success stories. Infographics. Blog posts. Presentations.

Key Performance Indicator 127

Key Performance Indicator Whitepaper Promotion eBook 127

Search Engine Land

MAY 13, 2024

Here are some ideas: Turn blog posts into a slide deck and share it on SlideShare Create a video series from a how-to guide Break a long-form piece into a series of social media posts Compile blog posts into an ebook or white paper The key is to adapt the content to the strengths of each format and platform.

Whitepaper 103

Whitepaper Thought Leadership User-Generated Key Performance Indicator 103

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Measure performance to ensure it’s always delivering the best marketing ROI. Subscribing to your newsletter.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Scoop.it!

NOVEMBER 29, 2022

You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. A distribution strategy will help your content team promote the latest blog posts on your website, new ebook, and other content types. For instance, one of your goals could be to increase free trial registrations.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Search Engine Land

MARCH 3, 2023

Determine: The key performance indicators (KPIs) you can attach to your goals. Alternately, if you decide to invest in video or infographics, you need people with those skill sets. Content manager : Who will be in charge of managing blog posts, including formatting, scheduling, and publishing?

Real Estate 101

Real Estate Key Performance Indicator Whitepaper Promotion 101

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. We recommend focusing on the following metrics.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

JANUARY 19, 2021

Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. Use the Right Metrics. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

MAY 26, 2021

Choosing which key performance indicators (KPIs) and metrics to track is another vital step in setting your marketing team up for success. Here are several other popular content formats for modern businesses: Ebooks and guides. Pain points. Challenges. Motivators. Most-used digital channels. Preferred content types.

Content Marketing 122

Content Marketing Key Performance Indicator User-Generated Marketing 122

Exposure Ninja

OCTOBER 16, 2023

A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else. Key Performance Indicator (KPI) A key performance indicator (KPI) is a way to measure the performance of a company, team or individual.

PR 52

PR Marketing Marketers User-Generated 52

Litmus

JULY 20, 2021

But what email metrics and key performance indicators (KPIs) should you measure? A conversion depends on your email’s goal and could be anything from a purchase or donation to a webinar sign-up or ebook download. Download the ebook ?. We asked thousands of marketers what metrics they currently track. Every time.

Analytics 136

Analytics Email Marketing Key Performance Indicator eBook 136

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. We'll talk more about these specific digital marketers in a minute. Short videos. Consideration Stage.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JULY 27, 2015

Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.

Content Marketing 79

Content Marketing Whitepaper eBook Finance 79

Rock Content

DECEMBER 7, 2020

It stands for “ key performance indicator ”. Our tip is this ebook about starting your own corporate blog to generate leads and opportunities for your business. It is important for the ecommerce entrepreneur to standardize the format of the image files to facilitate editing. It is the data of a potential customer.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Rock Content

AUGUST 25, 2020

They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Email marketing. How to measure your results?

Transform 74

Transform User-Generated Whitepaper Law 74

Rock Content

SEPTEMBER 21, 2020

KPI stands for Key Performance Indicator , which means they are the most important criteria a company uses to define its progress. Ion is a complete tool for marketing teams focused on enabling the production of interactive content , such as: ebooks ; infographics ; quizzes ; calculators. Define and feed strategic KPI.

Transform 73

Transform User-Generated Key Performance Indicator Marketing 73

Litmus

APRIL 29, 2021

An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Make your email life easier one small step at a time with our ebook, Going Agile: The New Email Workflow. Get your free email brief template ?. What is an email brief?

Copywriting 135

Copywriting Key Performance Indicator Email Marketing CMO 135

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. For example, if you’re giving away an ebook, don’t say “click here”, say “download your free guide.” Get specific.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Search Engine Land

MARCH 6, 2023

Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Answer with: Map your content goals to key performance indicators (KPIs). Then, choose the content format that you have the means to produce consistently and that your audience most wants to see.

Key Performance Indicator 94

Key Performance Indicator Promotion Whitepaper eBook 94