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6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

With a marketing automation platform, you can define your segments with great precision, which is instrumental to the success of your marketing programs. Map Products and Solutions to Segments. Share your thoughts in the comments below. Looking for more on customer base marketing?

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4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks. We simply increased the number of our segments for clicks. Every day, roughly 1.4m people open emails from our businesses. Conclusion.

Marketing 108
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Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Adobe Experience Cloud Blog

Affinity categories are lifestyle interests, in-market segments are purchase interests, and other categories are specific interests. Select one of the following: “Affinity Category,” “In-Market Segment,” or “Other Category.”. Use it as a chapter in an ebook. Click “Age.”. Click “Secondary Dimension.”.

Analytics 134
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How to Create an Amazing Content Resource Center

Adobe Experience Cloud Blog

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Category Pages Organized by Topic.