article thumbnail

5 Reasons Why Your Inbound Marketing Isn’t Working

Adobe Experience Cloud Blog

by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. There are many ways to be successful with inbound marketing.

article thumbnail

How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

According to the most recent Chango Retargeting Barometer, one in five marketers already has a dedicated budget for retargeting, and over 50% of marketers plan to increase their retargeting budgets in 2014. It isn’t enough to allocate a digital marketing budget and hope for the best. 5) Target the Accounts that Matter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52
article thumbnail

Marketing in a Downturn Part 2: Content, Content, Content

Adobe Experience Cloud Blog

They’re on Google searching for answers to their questions, they’re reading blog posts, downloading ebooks, clicking on links to interesting things on Twitter, watching videos and asking peers for their opinions. Many cost-conscious marketers shun video because of the perception that it’s expensive. Created a useful ebook?