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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce. Digging in by segment, it’s not enough for small businesses’ social strategy to simply publish deals and gift ideas. For questions about the data, please contact pr@sproutsocial.com.

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