‘Tis the season: Retailers can expect 32% more social messages this holiday season
Sprout Social
NOVEMBER 19, 2018
Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce. Although online shopping habits have evolved and led to sales that are diffused throughout the holiday season, there’s no doubt Black Friday and Cyber Monday are still major tentpole events.
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