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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. A marketing playbook helps you achieve brand consistency across channels and campaigns.

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101 Landing Page Optimization Tips

Unbounce

What to do before you build a landing page For the marketers (or designers, or developers) responsible for creating a landing page, the following landing page tips will help ensure the page meets the needs of your campaign. Understand the technical limitations of your audience Are they primarily iPhone users?

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Is Blogging Dead? 14 Content Marketing Experts Weigh In!

Dana Nicole

Having useful, comprehensive information for users helps show your expertise. Allison points out how necessary blogging is for small eCommerce businesses: Blogging is still beneficial for growing a business. And marketing isn’t just tweeting out a link to your article a few times here and there.