Remove eCommerce Remove Target Market Remove Whitepaper
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

CXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. A marketing playbook, in the traditional sense, is an internal document. Five components of a successful marketing playbook. How market share and revenue have grown.

article thumbnail

101 Landing Page Optimization Tips

Unbounce

Your primary messaging and call to action must be above the fold (the bottom of the screen for the average browser resolution of your target market). Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information.

article thumbnail

Is Blogging Dead? 14 Content Marketing Experts Weigh In!

Dana Nicole

Allison points out how necessary blogging is for small eCommerce businesses: Blogging is still beneficial for growing a business. At every step of this process, we provide forms that allow potential customers to subscribe to our email newsletter, which we use to send whitepapers and similar content. Jake Rheude, Red Stag Fullfillment.