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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

For example, when a customer buys something from your ecommerce store, they automatically get a referral code that they can easily share with their friends and family. Examples include email campaigns with a clear call to action, online ads prompting immediate purchase, telemarketing, and mailers with response forms.

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13 proven lead generation strategies and tactics that work

Unbounce

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. You can also run retargeting campaigns based on actions, like targeting everyone who added a product to their cart but didn’t check out in ecommerce.