Sun.Nov 05, 2023

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How to Manage a Marketing Budget Efficiently: 4 Helpful Tools

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Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. However, putting together a marketing budget from scratch (or making major changes to an existing one) can be tough when you’re not sure where to start.