Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. When it comes to the creativity of our advertising and its effectiveness, there are more systemic issues at play. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. Most of the problem is that marketing success is measured by outcomes that have nothing to do with how advertising works.

Advertising 118

Advertising Advertisers B2C Marketing 118

Search Engine Land

MAY 3, 2024

Google expanded Performance Max to help merchants drive sales directly through online marketplaces, such as Amazon. The big picture. Performance Max for Marketplaces allows sellers to create Google ad campaigns that send traffic to their product listings on third-party ecommerce platforms, without needing a website or Merchant Center account. Why we care.

eCommerce 119

eCommerce Price Promotion Advertising 119

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If you dive deeper, you’ll find that CEOs don’t seem to trust CMOs. Boathouse’s CMO Insights study (registration required) noted several sobering conclusions: 34% of CEOs have great confidence in their CMOs. 32% of CEOs trust their CMOs. 56% of CEOs believe their CMO supports their long-term vision.

CMO 105

CMO Fashion Shipping Finance 105

Search Engine Land

MAY 3, 2024

Google’s March 2024 core update will hands down be one of the most talked-about SEO topics of the year, if not the last few years. There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). There is going to be a lot said about this update.

SEO 117

SEO Search Marketers Marketing Marketers 117

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

102

102

Search Engine Land

MAY 3, 2024

Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Why we care: This new means of doing programmatic will allow advertisers to manage video campaigns much more quickly through an already familiar platform.

Advertising 106

Advertising Advertisers Management Marketing 106

Search Engine Land

MAY 3, 2024

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums , Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent.

User-Generated 105

User-Generated SEO Price Customer 105

Litmus

MAY 3, 2024

Today’s a special day: we’re giving you an exclusive look into the mind of Litmus’ very own email developer, Carin Slater ! Carin is one of the technological masterminds behind all the Litmus newsletters and pretty much everything we send. As she puts it, she’s “an email geek who spent the last 9 years fighting with Outlook.” In our recent virtual event, “ Ask Me Anything: Coding with Carin ,” she shared her best email development tips by answering some of the most common coding ques

Place 87

Place Email Marketing Marketing Marketers 87

Search Engine Land

MAY 3, 2024

There seems to be this new “thing” emerging online. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. Don’t get me wrong – burnout is real. No one wants to see anyone get to that stage. But there is a real difference between working because you have to and working because you enjoy your work.

Energy 99

Energy SEO Marketing Marketers 99

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. However, with increasingly demanding readers, the traditional PDF is no longer as attractive as it once was.

Transform 85

Transform Key Performance Indicator User-Generated Education 85

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MAY 3, 2024

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. Success for the modern retail marketer hinges upon a deep understanding of consumer behavior and a willingness to explore bold marketing strategies.

Retail 89

Retail Marketing Marketers Marketing Strategy 89

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. This guide explores various pricing methods, insightful for startups to established entities, and equips you with tactical know-how to effectively apply these strategies, ensuring they align with your market goals and customer expectations.

Price 80

Price Shipping Promotion Customer Acquisition 80

SmartBrief - Marketing

MAY 3, 2024

At OAAA’s OOH Media Conference 2024 in Carlsbad, Calif., on May 1, AI was touted in much of the OOH hardware, and in the front- and back-end technology in some of the software platforms. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped.

Advertising 74

Advertising Advertisers Market Segmentation Analytics 74

Rock Content

MAY 3, 2024

There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and search engines. As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak. After ChatGPT came around, many content mills followed. The problem is that while content is now easier than ever to escalate, developing something original and relevant is harder.

User-Generated 71

User-Generated SEO Copywriting Entertainment 71

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sachs Marketing Group

MAY 3, 2024

Answer engine optimization (AEO) is a subset of search engine optimization (SEO) focused on optimizing content so it’s featured by virtual assistants, answer boxes, and featured snippets in search engines. AEO shares many characteristics of traditional SEO but often targets specific questions by providing concise answers upfront. If you interact with Alexa, Siri, or Google Assistant, you’re already familiar with voice search and how our search behavior is shifting from simple keyword quer

SEO 52

SEO User-Generated Digital Marketing Customer 52

Six & Flow

MAY 3, 2024

Businesses have come to realise the importance of establishing a partner ecosystem for driving success. Partnerships leverage the diverse strengths, resources, and expertise of different companies - this creates a collaborative atmosphere, which eventually benefits all the parties involved. In this blog, we'll explore how to build and nurture partner ecosystems effectively, highlighting the strategies, benefits, and best practices that open up new opportunities and support sustainable growth.

52

52

Exposure Ninja

MAY 3, 2024

In this fast-paced digital world, link-building remains one of the key ingredients for a successful SEO recipe. Even as search engines keep tweaking their algorithms , high-quality backlinks remain a major factor in determining a website’s authority, relevance, and, ultimately, those all-important search rankings. As a B2B business striving to make a mark online and attract your ideal customers, a solid link-building strategy can give you a real competitive edge.

PR 52

PR SEO User-Generated Digital Marketing 52

InTouch Marketing

MAY 3, 2024

In this digital era, every click holds the promise of a new opportunity. As a business, how you present those opportunities through email marketing can be the difference between success and obscurity.

Email Marketing 52

Email Marketing Marketing Marketers Inbound Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Exposure Ninja

MAY 3, 2024

Link building is crucial for boosting your website’s search engine rankings and visibility. However, it’s not just about getting any old link — quality is a huge part of it. Search engines like Google can easily identify spammy, low-quality link-building tactics. But how can you maintain that quality while scaling your link-building efforts?

PR 52

PR Digital Marketing Analytics SEO 52

Zumvu

MAY 3, 2024

The mobile application market is increasing at a good rate; it was predicted that in 2021, the market value will reach $174.61 billion.

Marketing 52

Marketing Marketers 52

Martech

MAY 3, 2024

The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases bring you some awesome tools like predictive deal scoring to prioritize sales efforts, along with tools to elevate the customer service experience and smarter, automated conversations powered by AI.

Transform 113

Transform Succession Management Management Communications 113

Zumvu

MAY 3, 2024

Email is more than just an informative message; it is a sales tool that helps the brand reach its potential customers.

Email Marketing 52

Email Marketing Marketing Marketers Branding 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications