Remove Email Marketing Remove Key Performance Indicator Remove Marketing Automation Platform Remove New Technology
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Watch for inflated email open rates now that iOS 15 is out

Martech

.” Everything you need to know about sending emails that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table. It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator.

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MOps leaders as scientists: Embracing the scientific method

Martech

Evaluating and implementing new martech is now a core responsibility of marketing and marketing operations professionals (see part 1 ). The hypothesis implicit in the adoption is that the new technology will enhance outcomes. Using the marketing software, and measuring the results, is the experiment.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Leads who receive email marketing messages spend 83 percent more when making purchases. What content marketing tools are you using now? How can investing in new technology empower your content marketing strategy even more? Content marketing is pretty magnificent. New technology.