article thumbnail

Marketing: What It Is and 4 Ways To Boost Your Business

Rock Content

Will you use email marketing? These activities fall under promotion and form part of any marketing strategy. More Theories of Marketing: What Are Marketing Concepts? Marketing activities can be split into two areas under which all other activities fall. Which social media platform will you use?

article thumbnail

What is DIY Marketing?

DIY Marketers

Transactional marketing focuses on making a specific transaction as attractive as possible, using discounts, promotions, and other rewards to create irresistible offers. A marketing strategy can combine online and offline activities, inbound and outbound marketing methods, and a huge range of tools and tactics to meet your goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop an Effective SaaS Content Marketing Plan

Scoop.it!

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

article thumbnail

Marketing, Death and Taxes

Marketing Insider Group

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. – we accept the reality and plan for it.

article thumbnail

Inbound vs. Outbound Marketing

Duct Tape Marketing

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.

article thumbnail

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Video Marketing Statistics. Optinmonster; Marketing Land). So without further ado.

article thumbnail

Digital Marketing trends: what you need to know in 2020

Rock Content

In order to get ahead, Outbound Marketing was left behind by companies, and Inbound Marketing came to replace it. The landscape of Digital Marketing trends has evolved a lot in recent years. Now that you know the most relevant trends for Digital Marketing in 2020, you need to plan your strategy.