Remove en content-for-all-buyers-journey-stages
article thumbnail

A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Whether you’re a solopreneur, the first marketing hire at an early-stage startup, or the sole marketing employee at an emerging business, these tips are for you. Whether you’re a solopreneur, the first marketing hire at an early-stage startup, or the sole marketing employee at an emerging business, these tips are for you.

article thumbnail

Improving Your Organic Position On Google: A How-To Guide For Small Businesses

Hubspot Marketing

When you run a small business, especially one that's brick and mortar, it can be hard to conceptualize the buyer's journey to your business. This tool works for normal Google searches but it also integrates with Google Maps so customers can find businesses while they're en route to a destination. Optimize your existing content.

SEO 109
article thumbnail

7 steps to creating an audience-based B2B marketing plan

Martech

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey.