B2B Marketing in a Downturn Part 1: Lead Generation and Nurture
Adobe Experience Cloud Blog
MARCH 27, 2012
This week we focus on lead generation and lead nurturing, next week we’ll look at getting the most from content marketing, and finally we’ll concentrate on how to improve your sales and marketing alignment. Use Landing Pages to Turn Inbound Traffic into Leads. In a downturn, you can’t afford to let a single lead go to waste.
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