Remove en the-role-of-buyer-personas-in-marketing
article thumbnail

A guide to multichannel marketing for one-person marketing teams

Search Engine Land

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Start with the company website.

article thumbnail

Global Content Strategy: a Complete Guide in Creating Content Without Borders 

Scoop.it!

Content marketing’s an important component of any business marketing strategy. It’s a great way to reach customers online, so it’s no surprise 82% of marketers used content marketing in 2021. You also need diverse content teams who are familiar with the culture of your target markets.