Energy, Management, Market Segmentation and Product Marketing

How to use fan-driven marketing to foster brand love

Search Engine Land

SEPTEMBER 14, 2023

But outside of extreme exceptions, any business with some degree of product-market fit is perfect for attracting superfans. In other words: You’ll improve brand loyalty more by getting customers to love you than by improving your product, getting better reviews / testimonials or targeting different market segments.

Branding

Branding Marketing Marketers Communications

9 Account-based Marketing Case Studies

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail

Direct Mail Transform Marketing Marketers

Marketing Pro Pulse

How to use fan-driven marketing to foster brand love

9 Account-based Marketing Case Studies

Webinars

Stay Connected