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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data.

Education 101
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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. 08:21): They rebuilt the company on the ethos of community wasn't a marketing strategy, it was a company strategy.

Energy 51
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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Social Insider 5. The way ABM works goes like this.