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The art and science of Boundless Digital Invention

Welcome Software

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

article thumbnail

The art and science of Boundless Digital Invention

Welcome Software

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

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Creative Side Projects Helped Me Grow and Evolve My Business—Here’s How I Make Time for Them

Buffer Marketing

My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell.

Energy 91
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 120
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How AI Will Revolutionize Product Development, and How to Prepare [Insights from AWS' Senior Advisor to Startups]

Hubspot Marketing

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 94
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. And many of them do just that.”.

Education 101
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9 Account-based Marketing Case Studies

CXL

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.