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Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? The key is to consistently produce high-quality content that educates, informs, or entertains your potential customers. Yeah, nobody likes those.
Email response rates, click-through rates and contact rates by telemarketers are all seeing rapid declines. Let’s face it folks, most marketing…well, it just sucks. I’m proud to be in marketing. Create content that educates, entertains or makes them look good. And I’m not the first!).
Entertain : Consider games and entertainment applications if appropriate. With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. Sherwin-Williams Color Snap and Springpad are great examples.
Direct mail, cold calls, billboard and newspaper ads, TV and radio commercials, mass email blasts -- those are all examples of megaphone marketing that aren’t working. Consumers have the tools to block telemarketers and fast forward through commercials. What Types Of Marketing Are Leading? Others simply don’t respond.
It’ll always depend on your business’s market, goals, offer structures, average deal sizes, and resources available. InboundmarketingInboundmarketing focuses on attracting customers through valuable content and interactions. It includes blog posts, social media, SEO, and email marketing.
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