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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? Marketing to Sales Handoff: When a prospect converts, these messages can help smoothly introduce them to your sales team incase they choose to buy a product.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

This is the person who’s in charge of aligning the strategy with business goals and keeping everyone on task with reaching your designated key performance indicators. There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. Here’s the thing.